Work / Client
TNT Fitness
A full rebuild for a boxing, strength and self-defence gym. Real members, real results and real coaches, built to turn a scroll into a booked first session.
- Website
- Copywriting
- Look
- Dark, photo-led
- Plans
- R85 to R1,200
- Contact
- Year
- 2026
- Where
- Bothasig, Cape Town
The brief
TNT had outgrown its first one-page site. The gym's strongest selling points were its people: members with real results, coaches who know them by name, and a self-defence instructor companies and schools book. None of that came through. The new site needed to show it and still get people onto WhatsApp in one tap.
What I did
Real people from the first second
The hero is members boxing outdoors at dusk, with one line: "You won't leave the same." Session times and the R85 drop-in sit right under it.
A results board
Before-and-after results from nine members, 182 kg lost between them, next to reviews in their own words. Proof beats promises.
Self-defence gets its own stage
A dedicated section for the instructor, with 39 years of teaching, the weekly class, and corporate and school workshops.
Pricing and schedule in the gym's own voice
"Pick your rounds" lays out every plan from the R85 drop-in to the R1,200 all-in. "Fight week" shows the theme and times for each day and highlights today automatically.
Coaches up front
"Your corner" introduces the owner, who is a coach and medic, the boxing coach and the self-defence instructor.
WhatsApp everywhere
A sticky "WhatsApp us to book" bar on every screen, plus a direct "WhatsApp Trish" button at the end.
Up close
