Build
Websites
Custom sites that load fast on mobile data and turn visitors into WhatsApp messages, calls and bookings.
- Custom design, no templates
- WhatsApp, forms and maps
- Google search basics
- Domain and hosting set up
Cape Town · Clients in the US and South Africa
Your business is better than your website makes it look.
I'm Matt. I build websites and Shopify stores, run your ads, design your brand in Canva and set up AI automations, so small businesses look as good online as they are in real life.
Replies within a day · Quotes are free
Working with
- TNT Fitness
- Nautical Aerial & Fitness
- Creative Pearls
What I do
Everything a small business needs online, from one person you can actually reach.
No agency hand-offs and no juggling four freelancers. Start with one thing, add the rest when you're ready.
Build
Shopify stores
Stores set up the way South African shoppers buy: local payments, courier delivery and offers that lift the basket.
- Theme and product setup
- Yoco, PayFast and courier
- Bundles and upsell offers
- Store rescues and redesigns
Build
Custom tools
Small web apps that replace the spreadsheet you are tired of: quotes, bookings, stock and numbers in one place.
- Quote calculators
- Booking systems
- Client portals
- Dashboards and trackers
Grow
Meta and Google ads
Campaigns I run the same way I run them for my own store, with creative, tracking and plain-English reporting.
- Campaign setup and testing
- Pixel and conversion tracking
- Ad creative that sells
- Monthly reporting
Grow
Canva design
Brand kits and templates your team can keep using after I hand them over, so everything stays on brand.
- Logos and brand kits
- Social post templates
- Flyers, menus and price lists
- Stickers and packaging
Automate
AI automations
The repetitive admin handled for you: replies, follow-ups, lead lists and product copy, running in the background.
- WhatsApp and email auto-replies
- Leads straight into a sheet
- AI product descriptions
- Reminders and follow-ups
My own brand
I don't just build stores. I run one.
My own jewellery brand, built and run end to end. The store, the brand, the product photos, the offers and the ads are all mine, so every tactic I sell to clients gets tested with my own money first.
- Platform
- Shopify
- Payments
- Yoco, PayFast
- Delivery
- Posted from Cape Town
- Prices from
- R179
Tools and automations
If you do it every week, it can probably run itself.
Before web work I led teams in AI data operations, so automations and small web tools are home ground. A few I've built:
- Profit trackerSales, costs and margin per product, so you know what actually makes money.
- Budget trackerMonthly money in and out with categories and running totals.
- Travel explorerSearch, filter and save destinations in a clean little web app.
- Your turnTell me the task that eats your week. I'll tell you if it can be automated, and roughly what it would take.
How it works
Simple, in four steps.
- 01
Talk
A quick call or WhatsApp chat about your business, your customers and what's getting in the way.
- 02
Plan
A clear scope, price and timeline in writing. You see the direction before anything gets built.
- 03
Build
I design, build and set things up, sharing progress as I go so there are no surprises.
- 04
Launch and grow
We go live, I show you how it works, and I stay on hand for changes, ads and new ideas.
Questions
Good to know
How much does it cost?
Every project is quoted on its own, because a five-page site and a Shopify store with ads are different jobs. Send me a WhatsApp with what you need and I'll come back with a clear price and timeline.
Can you work with the site I already have?
Yes. I can fix, speed up or add to an existing site or Shopify store. If a rebuild makes more sense, I'll tell you why before you spend anything.
I only need one thing, like ads or a logo. Is that fine?
Completely fine. Most people start with one thing. It just helps that the same person can do the rest when you are ready.
What do AI automations actually do for a small business?
They take care of repeat work: answering common questions, sending follow-ups, putting new leads into a sheet, writing product descriptions. I start with the task that eats most of your week.
Do I need to supply the words and photos?
It helps, but you don't have to. I can write the copy, design graphics in Canva and tell you exactly which photos to take on your phone.
Do you work with businesses outside South Africa?
Yes. I'm based in Cape Town and work with businesses in the US and South Africa. Everything runs over email, video calls and WhatsApp. Cape Town is 6 to 9 hours ahead of the US, so calls fit easily into your morning.
Can I pay in instalments?
Yes. Larger projects are usually split into a deposit and payments at set milestones.
Tell me what's not working. I'll tell you what I'd do about it.
Send a WhatsApp with a line or two about your business. You'll get a reply from me, usually the same day, with honest next steps and no sales script.
mattdenton94@gmail.com