Work / My own brand
Harlan
My own jewellery brand, built and run end to end. The store, the brand, the product photos, the offers and the ads are all mine, so every tactic I sell to clients gets tested with my own money first.
- Shopify
- Brand
- Canva design
- Meta ads
- Platform
- Shopify
- Payments
- Yoco, PayFast
- Delivery
- Posted from Cape Town
- Prices from
- R179
- Where
- South Africa, nationwide
The brief
Cheap jewellery tarnishes, and South African shoppers have learned not to trust online stores they have never heard of. Harlan had to look established from day one, sell to men buying for themselves and to women buying gifts, and make a R179 bracelet feel like a considered buy.
What I did
A brand with one clear promise
The name, logo and tagline all point at one idea: 316L stainless steel you can wear in the shower, the gym and the sea. "Steel you never have to take off."
A Shopify store set up for how locals buy
Yoco and PayFast checkout, The Courier Guy delivery, 30-day returns and a WhatsApp line for questions, so a first-time buyer has no reason to hesitate.
Offers that grow the basket
Buy a bracelet, get the second at 50% off, and free delivery on any two items. Sets and gift options give the gift buyer an easy yes.
Product photography and ad creative
Steel on black for the catalogue, real wrist shots for lifestyle, and Meta ads designed in Canva, like "Payday. Treat the wrist." with the second-bracelet offer built in.
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