Work / Ongoing client
Creative Pearls
Twenty years of handmade freshwater pearl jewellery from Riana's Cape Town studio. I'm refreshing the site and brand pieces and running their Meta ads.
- Shopify
- Canva design
- Meta ads
- Platform
- Shopify
- Scope
- Site, brand, ads
- Status
- In progress
- Location
- Cape Town
- Where
- Cape Town
The brief
Creative Pearls came to me for help with marketing. The product is beautiful and the reputation is real, but the site and the ads needed to carry that story to people who have never met Riana at a market. The creative also had to work without the owner on camera.
What I did
Site pages that tell the story
Working through the Shopify store page by page, leading with "20 years, one pair of hands" and the fact that every piece is finished in her own studio.
Logo and stickers
A cleaned-up logo and sticker designs for packaging, so an order looks as considered as the jewellery inside it.
Meta ads without a face on camera
Product-led creative built around the pearls themselves: close-ups, hands, packaging and the maker story told in text.
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