About

I build what I'd want built for my own business. Because I have my own businesses.

I'm Matt Denton, based in Cape Town. I work directly with small business owners on the things that get them customers online: the website or store, the ads, the design and the admin that should run on its own.

There's no agency and no account manager. You message me, I do the work, and you can reach me on WhatsApp at 076 413 3052.

How I got here

  1. 2016 to 2020

    Advanced Life Support paramedic

    Calm under pressure, and used to explaining complicated things simply.

  2. Next

    Team lead in AI data operations

    Led annotation and quality teams at Invisible Technologies, then advanced annotation work at FyxerAI. This is where the automation side comes from.

  3. Along the way

    Café owner and property

    I know what it feels like to be the small business owner doing everything at once.

  4. Now

    Websites, stores, ads and automations

    Building for clients, and running my own brands Harlan and Nectra.

How I work

Four things you can count on

Built to bring in customers

Good looks are the start. Every page is laid out to turn a visitor into a message, a booking or a sale.

Fast on a real connection

Lean code and sized images, so it loads quickly on a phone with average mobile data.

Tested on my own money first

The ad setups, offers and store structures I recommend are the ones I use on my own stores.

Straight answers

If something isn't worth your money, I'll say so. If I'm not the right person for the job, I'll tell you who is.

Let's see if I can help.

Send a WhatsApp with a line or two about your business. You'll get a reply from me, usually the same day, with honest next steps and no sales script.

WhatsApp 076 413 3052 Email instead

mattdenton94@gmail.com